Terminoloji / J


Çok Faktörlü Kimlik Doğrulaması (MFA)

Multiple Factor Authentication. Bilgisayar kullanıcısının birden fazla kanıt sağlayarak sisteme eriştiği kimlik doğrulama yöntemidir. Birinci kanıt geleneksel paroladır. İkinci kanıt ise cep telefonundan oluşturulan özel bir anahtar veya biometrik bilgiler ile doğrulamadan meydana gelir. Bu adımlar artırılabilir.


Arama Motoru Optimizasyonu. Web sitelerinin arama motorlarında daha fazla görünür olabilmesi için yürütülen faaliyetlerin bütünüdür. Organik olarak yürütülen çalışmalardır. Web sitesinin trafik kalitesini, miktarını artırır.


İçerik Dağıtım Ağı’nın (Content Delivery Network – CDN) amacı kesintisiz bir şekilde yüksek performansla son kullanıcılara içerik sunmaktır. Pratikte CDN’ler; HTML sayfaları, JavaScript dosyaları, stil sayfaları, resimler ve videolar gibi websitesi içeriklerinin daha hızlı yüklenmesini sağlar ki bu sayede -örneğin- Netflix’te bir içerik izlemek ya da Reddit’te bir yorum okuyabilmek yavaş olmasın. Ayrıca CDN’ler bant genişliği maliyetlerini düşürürler, fazla trafiği idare ederler ve biraz güvenlik de sağlarlar. Daha iyi performans ve daha kesintisiz erişimin yanı sıra, CDN’ler içerik sağlayıcının kendi altyapısı üzerindeki yükü aldığı ve doğrudan kendisi sunduğu için içerik sağlayıcının maliyetten tasarruf etmesine de yardımcı olur.


Web sayfasılarının görüntülenmesi için kullanılan yazılım. Web sayfalarında her şey koddan ibarettir. Tarayıcı (Browser) kodu çözüp yorumlayıp kullanıcının anlayacağı bir düzene oturtur.

Slider / Carousel

Web sitelerinde çoklu slayt gösterimi için kullanılan bileşenin adı.

Comp / Mock up

Web sitesi veya uygulama tasarımın temsili bir örneği veya ön izlemesi.

Erişebilirlik – Accessibilty

Relates to web design/coding standards and refers to how easy it is for
everyone to use your website, including people who are visually impaired or in any way
physically handicapped, or limited by older or less common computers and software.
These days with the smaller screen sized tablets and smart-phones, accessibility for use
on all devises is important; especially with the growing number of people using smaller
screen devices to go online.

Address Bar

The white bar towards the top of your computer screen. It will normally
have something typed in it that starts with “http://” This is where you type in the address of
a website that you want to visit.

Anchor Text

The text a link (hyperlink) uses to refer to your web page. These make a
difference in your search engine results.


Diğer web sitelerinden yapılan bağlantı. Arama motorunun doğru tanımlaması, konumlandırılması ve indekslemesi için gereklidir. Web trafiğinin artmasını sağlar. Nitelikli ve değerli SEO işlemidir.


It may help if you read “traffic” first, but very simply, bandwidth relates to
how much a resource is used. An analogy would be a freeway. The wider the freeway, the
more traffic (users) it can handle. The narrower it is, the less people can use it at once
(without problems).
When a website gets a lot of visitors, it will use a lot of bandwidth.


When you send an email to someone and it comes straight back to you with an
error message, it is said to have bounced. It’s like the internet version of “return to sender”
except it is a computer or piece of software automatically sending it back to you, not a
person. Emails can bounce for many reasons. The most common are: you made a spelling
or typing error in the address, making the address invalid; the person you are sending to
Website, Content, and
Design Terminology
no longer has that email address; the person you are sending to has let their mailbox
become too full to accept new emails; a piece of software on the receiving end thinks that
your email is spam or that it includes a virus and sends it back to you.


Önbellek. Yürütülen işlem ile ilgili dosyalar, ihtiyaç duyulduğu zaman tekrar işlenebilmek için geçici saklandığı yere verilen isim. Hesaplamada, önbellek, veri deoplayan donanım veya yazılım bileşeni.

Call to Action / CTA

Specific text, image, banner or button that uses persuasive,
action-oriented words that urges a visitor on a website to act. CTAs are designed to move
a visitor from one page to the next and persuade them to take an expected, predetermined
action. (e.g. Download a Whitepaper, Register for a Webinar, Contact Us, Learn More,


Nothing that you see on the internet is what it appears to be. Everything is coded in
one way or another to achieve the exact look, layout and functions. There are different
types of code and coding languages that are used to develop websites as well as all
computer programs and software.

İçerik Yönetim Sistemi – CMS / Content Management System

Also known as a CMS, the content management
system is a back-end tool for managing a site’s content that separates the content from
the design and functionality of the website. Using a cms can make it easier to change the
design of a site independent of the site’s content or pages.
A content management system can also make it easier for pages and images to be added
to the website for people who aren’t programmers, saving on the cost of hiring a
programmer because you can add/edit/delete content yourself


A small piece of information that certain websites store on your computer when
you visit them. Cookies are normally harmless and the reasons for using them vary.
Sometimes it is to make sure that their website loads quickly when you next visit, by
drawing the saved information from your own computer rather than from the website itself.
Another use is to track visitors to see how often they come, what they do when they come
and other information to help with marketing. Cookies are also used to track visits from
other websites, especially when the site you are visiting is paying the other site for
advertising space or needs to pay a referral fee to the originating website. A cookie can
also be used to check when you last visited and, if any changes since then, to force your
browser to refresh so that you see the latest information. The downside of cookies is that
after you have visited a lot of sites with a lot of graphics, your computer will begin to get
bogged down with all of this in its memory. It’s therefore a good idea to regularly clear the
cookies from your computer.

Database Driven

: With a normal static website, the information that you see is on the
page itself. It does not change unless someone manually edits the page. On a database
driven website, the information is not stored on the page, but in a database. Every time
someone visits a particular page, the information is drawn from the database in order to
display it on the page. Information can therefore be easily cross-referenced and the same
information applied in many different ways, using formulas and different variables.

Display Type

Type that is designed with the objective of attracting attention. Think of
movie titles on posters, article titles in magazines, newspaper headlines, etc

Drop Down

A drop-down can be one of two elements: A drop-down menu is a
navigational menu that has sub-menus or categories below it. When clicked on, the sub
menus “drop down” and are then visible to the user. A drop-down field is found within a
form on a website. It acts similar to a drop-down menu, but it requires the user to choose
an option from multiple choices.

Flyout Navigation

A flyout navigation menu contains multiple links to different pages
and/or categories on a website. It’s typically contains multiple columns, whereas a dropdown menu may only display one column below the main tab.


The fold is a term carried over from newspaper design and pagination (where the
fold referred to the physical fold in the paper). The fold in a website is the point on the web
page that rests at the bottom of someone’s browser (in other words, to see anything below
the fold, they would have to scroll down). There are varying opinions on how important the
fold is in web design but more websites including Yahoo and msn are increasing their page
length to get more information displayed on each page.


Hypertext is any computer-based text that includes hyperlinks. Hypertext
can also include presentation devices like tables or images, in addition to plain text and

LP / Landing Page

A landing page is the page where a visitor first enters a website.
Oftentimes, a special landing page is created to elicit a specific action from the new visitor
(usually in connection with an advertising or marketing campaign).

Meta Tag

Included in the head section of an html web page and is visible to search
engines but not human visitors. Meta tags provide information about a web page, like the
topic (title), keywords, description and also instructions to search engine robots and visitor

Operating System

The type of software that you use to run a computer is the
operating system.


Short for “permanent link.” Generally used only on blogs, a permalink is a
link that is the permanent web address of a given blog post. Since most blogs have
constantly-changing content, the permalink offers a way for readers to bookmark or link to
specific posts even after those posts have moved off the home page or primary category


Ranking is a term related to search engines. When someone searches for something using a search engine, the will receive pages and pages of results. Where a specific site appears in those results is its ranking. There is a second meaning as well, more commonly used with regard to marketing and SEO and related specifically to Google. Each page of a website is given a ranking by Google, from 1-10. This ranking is the value that Google places on that particular page in relation to its subject matter and how relevant it is. The more relevant a page is believed to be the higher its ranking.

RSS / Reallt Simple Syndication

Also referred to as RSS. RSS is a standardized XML format that allows content to be syndicated from one site to another. It’s most commonly used on blogs. RSS also allows visitors to subscribe to a blog or other site and receive updates via a feed reader.

Reciprocal Links

When website A links to website B and B links back to A and both link to the other on condition that they receive a link back, this is reciprocal linking. The principle is that if site A ever removes the link to site B, site B will remove its link to site A and vice versa. This is a (not great) tactic for gaining more links pointing to a website in the hope that Google will increase the site’s ranking as a result


A rollover is an action that happens when a user places his or her mouse over a particular element that has a rollover effect applied to it. The mouse action causes the element’s appearance to change into a different image, color or font style.

Search Engine

A program that collects, stores, arranges and normally ranks the various resources available on the internet. It is most commonly on a website and used to find other websites – much like the yellow pages is used in the brick and mortar world.

Search Engine Friendly

This relates to how well a site has been put together. A search engine friendly website is one that search engines can easily read and find all the links on AND which search engines “like” because it is properly optimized and not breaking any of their rules.

Search Engine Listing

When someone searches for something using a search engine, all the sites that are listed in response to that search have a “search engine listing”.

Search Engine Ranking

Different to a search engine listing because a listing means the site appears anywhere on the list. Ranking relates to exactly where on the list it appears. Closer to the top means it has a higher ranking. A critical consideration in having your website found on the internet.

Search Result

When someone searches for something using a search engine, the list of websites and links that the search engine responds with is the search result. The aim of any website is to appear high in the search result.


Stands for “Search Engine Optimization” and very simply refers to the practice of tweaking website coding and content to achieve the highest possible search engine ranking. SEO practitioners are people who specialize in this (or claim to).


A server is a computer that is used to house websites and provide a physical storage area for websites and emails. Without a server, your website would not be viewable to the world. Servers are normally provided by hosting companies who keep the servers in special premises, under special conditions and with permanent connections to the internet


This is an index to all the content on a website. It is normally accessible from at least the front page of the site and is used for two purposes: to help people find what they are looking for on the site and to help search engines find all your links.


The artistic arrangement of type in a readable and visually appealing way. Typography usually concerns the design and use of various typefaces in a way that helps to better visually communicate ideas.


For a website to be visible to the world, it has to be put on the server that is hosting it. This process is called uploading because you are literally loading your information, pages, pictures, etc. up onto the server.


Tek Tip Kaynak Bulucu. İnternetteki tüm kaynakların tek tip şekilde konumlandırılmasını sağlar. URL, kendisine ekli tam konumu bulmak için gerekli tüm bilgileri içeren bir web sitesi adresidir.

Web Page / Page

Just one page rather than a complete website (see below). A page is not the same as, for example, the page in a book. The length is not limited by a fixed height and width, but by user-friendliness, good practice and practicality.

Website Address

This is the location of your website and is normally typed as www.the-name-of-the website.com

White Space

This term is commonly mistaken for actual “white” colored space. White space could be red, green or any color. It refers to the space around elements. White space allows the elements to stand out to the user.


World Wide Web. Another name for the Internet.